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   Here’s how to enter for a chance to get wildwith us on our 21st birthday at SLS Las Vegas!   1. Follow @DrinkSoBe and @SLSLasVegas on Instagram. 2. Take a picture with a SOBE® ELIXIR or Tea bottle OR with the word “SoBe” on a piece of paper and show us how you get […]

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  Our story began in 1995, when our founders dreamt up a flavorful concoction inspired by the sun-drenched beaches and laidback vibes of South Beach, Florida. Our first drink, SOBE® Black Tea 3G, was an unheard of blend of Ginseng, Guarana and herbal ingredients. Today we offer a diverse range of SOBE ELIXIR® and Tea […]

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This web site is maintained on behalf of South Beverage Company, Inc., a subsidiary of PepsiCo, Inc. (collectively, “Pepsi”) for your personal entertainment information, education and communication.  Feel free to browse the Site, but please read these terms and conditions before doing so.   This Site contains many of the valuable trademarks, names, titles, logos, […]

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  We’re exhausted from last night and still haven’t found our phones, but who cares—we’re finally 21! Like most responsible 21-year-olds, last night was filled with endless SOBE Saturday Gladiators, a rowdy game of bubble soccer, tons of laughs, and shaking our tails on the dance floor. When you turn 21, you get one amazing […]

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  Our story begins in the distant past with a Spanish conquistador named Ponce de León. The year is 1513 and Ponce is in search of unexplored lands. The ambitious adventurer intends to find gold and expand the Spanish empire, but he’s secretly looking for something else too—the Elixir of Life. This mystical beverage is […]

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  Miami certainly has a wild vibe, but there’s nowhere better than the neighborhood of South Beach for a crazy day. Take a tour of the area or get to your next stop for just 25 cents on the South Beach Local bus. Swing down Lincoln Road for some midday shopping or to catch a […]

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